Happy New Year to all my face painting friends and colleagues, I hope you all had a marvellous Christmas! Now that all the festivities are out of the way it’s time to knuckle down to work and January is the perfect time to hit your marketing hard to get that diary nice and full up for 2019. I’ve compiled 5 top marketing tips to help you do this – good luck!
Facebook. It’s got to be one of our top online marketing tools and it’s how I got the majority of my business in the beginning – so it’s time to make sure that you have a fab business page, full of gorgeous painty photographs and glowing reviews - and post a few times a week on it to keep up the engagement, and SHARE your business posts on your personal page. Invite everyone on your friends list to like your business page. Regularly post in local community groups, for sale groups, and mums groups – but don’t over-do it, and make sure you use different images to keep it fresh. Not everything you post has to be a picture of work you’ve just done, think of what your ‘likers’ might find amusing, a funny meme, a time lapse video of you painting something etc, or a picture of some brightly coloured new paints you’ve just added to your amazing professional kit! Reach out to and ‘like’ local events companies, cake makers, inflatable providers, entertainers and anyone in the industry to make some contacts – once you have liked their page then you will be able to comment on and like their posts ‘as’ your business page - giving you crucial visibility. Hopefully they may ‘like’ your page back and start to see some of the lovely work you are posting!
Instagram. Believe it or not I know quite a few painters not yet on Insta but it’s growing by the second and we need to roll with the times! Much the same as Facebook, it’s about regularly posting on your Instagram account, to keep the interest and engagement up. Create stories using colourful images of your work, pictures of your kit, funny memes and importantly use those hashtags!! Hashtags are how people search for anything on Instagram so make sure you include those key words, and think about all the different ways you could describe your post. Also make sure you have the location services on your phone switched on for Instagram – it will enable people locally to find you! For more info on Instagram look back to a fantastic blog Mazz Loxton did in November.
Look back over your diary for businesses/corporate clients you worked for in the first six months of the year, whom you think may repeat the event this year. They will often have a date organised already, and then you have made that link to get the business again for this year.
Always have your business cards with you! Keep a stash in your car, a few in your bag, as you never know when the opportunity may arise! If you’re a chatterbox like me and end up talking to strangers all the time :-D you may get asked for cards – I’ve given them out in supermarkets, at the school gate, at a party (a grown up one!), even at the nail bar when another lady overheard me on the phone to a customer.
Think about approaching a few local hubs such as schools/church halls/doctors/dance studios, softplays etc – do they have a board that you could pop a flier up on? Could you leave a few cards with them? It’s often a freebie bit of advertising that is seen by a lot of people!
I hope these tips help you to nail some new business in 2019. And well, as we are talking about marketing I’d be crazy not to mention my own accounts ;-D