Charging for Extras-by Kate Brown
Earlier on in my blogging ‘career’ for The Face Painting Shop I wrote a post about knowing your worth, having the confidence to charge the right prices for your area, and also not being afraid to turn down those frequent requests to work for free, or for a large proportion of your takings. Today I wanted to talk about the little extras that we could offer to bump up our fees – and why we shouldn’t be afraid to charge for them!
Your Time is Money
A booked customer emails me the other day, about her upcoming party that weekend. “Hi Kate, looking forward to meeting you on Saturday, would it be ok if you arrived a bit early to paint Rafferty, Sophia and their two elder siblings and possibly Sophia’s Mum and I before it all starts? Thanks, Fi.“
Hi Fi. So let me get this right – you would like me to arrive 20 minutes early to paint your little precious poppets, AND yourselves - for free? My response:
Hi Fi, So good to hear from you, and looking forward to meeting you on Saturday too. I always arrive 15 minutes before start time to set up my kit (and often paint the birthday boy or girl before their guests arrive) but this will not allow for the extra time needed to paint 4 children and yourselves. Would you like to add on a half an hour to your start time? The cost for this would be £XX. Alternatively we could move the whole thing half an hour forward – do let me know what you think would be best.
Kind Regards, Kate
Time is money peeps, and whilst we want to keep our clients happy, it’s important that we charge for those extra half an hours as they could be spent elsewhere at other events. This goes for early ‘set ups’ at corporate events, travelling expenses, etc
If you aren’t charging extra for these then you might be missing a trick! Although we know that these are easy to apply and a ‘quick win’ compared to face painting – clients and children love them, and most are willing to pay an extra £10/£20 to add them onto their party package. I find these are particularly popular with the events that are later on in the day, where adults might not want their children to have their face painted.
Chunky Glitter & Gems
If you are doing a glitter bar, or a corporate job where it is going to be glitter or gem-heavy, you need to be charging more for materials. Take it from me, you will get through copious amounts of the stuff if it’s a busy job, so you need to up your price so you can cover your costs. Gems are cheap as chips for us to buy individually, but it’s time consuming for us to make bling – so factor in that time when you quote and don’t be nervous to add on extra money.
As professional artists, I’m sure like me you must get asked to do all sorts of weird and wonderful jobs sometimes. Whilst I’m on the subject of ‘charging for extras’ (I just like that title – ha ha!), there are all sorts of things that you could offer a client that could a) help complete a look you are creating b) make extra money by making a mark-up on it c) portray a hugely professional image being able to supply all this cool stuff. I’m talking about things like:
• False nails
• Contact Lenses
• Fake Blood, pus and vomit plus LOADS of other cool special FX stuff
• Face Lace
• Hair Chalks & Coloured Hair Sprays
This is just a selection. And it’s obviously all available at The Face Painting Shop :-)
It goes without saying that you have to treat every client and every job on an individual basis. These are just some areas where you could maximise your earning potential – but you could also use them as a way to make your client feel as though they are getting best value from you eg ‘The fee for two hours will be £XX but as you only have 15 guests I will include glitter tattoos within this price (usually £15 extra)’.
I hope this has been of some use to you – start charging for all your extras where appropriate, it soon adds up! And most of all, value yourself, your materials and your talent