How to build a website and why you absolutely need one!
As far as I am concerned you can’t be in any kind of business and not have a website, it is so important! Not only does it mean that all of the information about you and your business is in one place for your clients to see easily, you can also be found via google search, and it makes your business more trustworthy.
A lot of clients will want to see your website, not just a facebook or instagram page, especially if you are applying for a photoshoot, agency or corporate job etc, some people will not even reply to you if you do not provide them with a website address. I tried to refer my friend for a job I couldn’t take who had told me she was available, but when the client asked me for her website, I could only give her a facebook and instagram page, and she wouldn’t even take her phone number from me. Think about it the other way around. If you were looking for suppliers for your event, or if you were looking at shoes from an independent seller for example, would you be happy going through a social media page or would you rather look at their website? I personally will not buy something or hire a service from anyone if they do not have a website.
It’s also really important you make your website really easy to negotiate, and that all the information your client needs is easily available to them, you want to make it easy for them to get in touch with you and book! Yes, there is a cost to having a website, and it will require some work to keep it up to date with images of your best work, any promotions you might be running and even your own blog if that’s something you want to attach to your website! Like a lot of things, you can choose how much you want to spend on your website, and how many benefits you want to get from it, and Wix do actually offer a free hosting option with their own advertising banners, so if you are worried about the cost, you can do this to see how you get on before committing yourself to a contract.
In the video I’m going to show you how to build and edit your website using Wix, just because that is what I use and what I have access to, but there are various other website hosts for you to choose from if Wix isn’t for you.
Before we start
Just a quick one before we start, it is REALLY important that all your files and photos are well organised so you can easily find them to upload to your website. If you don’t have space on your laptop (because photo’s can take up a lot of space!), get yourself an external hard drive to store all your photo’s on. I only keep very up to date images I frequently use on my laptop, partly because it’s only dinky (it fits in my handbag!) and doesn’t have a lot of hard drive space, and I keep lower quality images and older portfolio bits on my external hard drive, as well as a backup folder with all my current, up to date work.
Please find here the link to the website created in the video
And Please find here my two websites if you would like to have a snoop!
P.S Sorry I say ERM a lot!
One more thing I forgot to mention!
FONTS!! The writing on your website needs to be legible! If you really can’t live without swirly writing, use it for headings, but the main text should be a more traditional font.