Instagram is a social media website and online marketing tool that should be part of your day to day marketing toolkit. What makes this app unique is that it centres on the use of photographs and photograph captions only, which makes this app perfect for us face and body painters. You can instantly post pictures with captions directly from your mobile phone or tablet to share with your followers. Here are some great tips on the best ways to use Instagram to promote your business and interact with your perspective customers.
1. Invite Users to an insight of your business
With this social media app, you can provide window-shopping opportunities for your followers, giving them a taste of your portfolio and face and body painting designs you create. Share relevant and useful information in the caption, like the areas you cover, products you use, what type of event you was at and anything else to intrigue your followers.
Your customers will also often find it intriguing to get an exclusive behind-the-scenes look at your business’s products and services (let’s face it we all love a good nose) Use your photos to show how your face and body painting designs are created. Using a photo collage on social media allows you to reveal the step by step process as it unfolds, providing them with the feeling that they’re getting bonus insights just for being part of your social following.
Take and post pictures of you at work or an event your painting at. When you attend a special event, start work on a new project, or do anything exciting and photo-worthy, make sure you capture the event. Knowing what’s happening in your world keeps your business on their mind.
By integrating Instagram into your social media marketing campaign, you can give your online following insight into your business in new ways. This is a great tool to promote your business while being creative at the same time
Remember to use the hash tags so that if someone was to search a #facepainter #bodypainter your pictures will come up and they will take a look at your profile and even click on to your website.
Good luck with Instagram – its a great marketing tool – connect with us there our profile is http://instagram.com/thefacepaintingshop
We are thrilled to have been selected as finalists for this year’s Essex Business awards in the categories of small business and Entrepreneur of the year.
We have been invited to an awards evening on Friday 14th March, we are very excited and will keep you all posted.
Jennifer Parker Botanicals Palette from Superstar I’m so excited to introduce this new Superstar Palette, which I designed to complement my Botanicals Face and Body Painting Class. I selected these colours to paint the range of flowers and foliage that I teach, from Poppies and Daisies to Chrysanthemums and Foxgloves. I've chosen a few shimmers, which I find useful for bases and also for highlighting, as they blend beautifully with the flat colours underneath. Some are colder and work well for wintery scenes, while others are warmer and lovely for hazy summer florals and autumnal designs. The White Shimmer (140) is one of my favourites from the Superstar range, I had to include it as it’s so versatile, and has become an essential part of my kit. I've also included some darker colours which are great for shading and offer a more natural appearance than shading with black. I make a point of discussing this in the Botanicals class, as true black is so rarely seen in nature, and with a basic understanding of the colour wheel, we can produce the darkest shades simply by choosing the correct colour. Try mixing the Ronnie Red (128) with the Dark Green (241) to see what can be achieved with colour. I left out a true Orange because the Bright Yellow (144) produces various shades of orange from coral to tangerine when mixed with Fuchsia (101), Baby Pink (062) and of course Ronnie Red (128). There are three greens that work together perfectly, and really allow you to bring your leaves and foliage to life. For quick work, I tend to paint with Olive Green (042), highlight with Lime (110) and shade with Dark Green (241), but you can mix with just about all of the other colours in the palette for an endless array of new greens, to make them zestier, earthier, or more delicate. It’s well worth having a play with mixing colours; Superstar paints blend so easily, I especially love to find new ways of using the shimmers and flats together, I’m sure you’ll come up with your own favourites! I love this little palette, and hope you will too. Jennifer Palette includes: 12 x 5g 161 Line White 110 Lime 140 White Shimmer 042 Olive Green 238 Purple Rain 101 Fuchsia 144 Bright Yellow 241 Dark Green 057 Dark Gold 063 Baby Blue 062 Baby Pink 128 Ronnie Red **DISCOUNT CODE** Enter the code JENNIFER when ordering your Botanicals Palette for a 10% Discount! Code valid until Friday 14th February.
Check our our new video showcasing the three new colours from Superstar
All three are water based shimmer colours
Royal Orange Shimmer 136
Peacock Shimmer Green 341
Cyclamen Shimmer Pink 240
We hope our tips and tricks over the past few weeks have been helping you all gain more business, we have loads more in store, but this week is all about LinkedIn.
If you are not using this amazing social networking site -you’re not in business!
Of all the social media sites, LinkedIn is, by far, the most business-oriented and it’s an essential place to establish a profile, not just for yourself, but also for your face painting business.
I think that’s fair to say that prospective customers and colleagues, especially in the business-to-business world, often check out your LinkedIn profile before doing business with you – corporate companies may often check out your face painting business profile on LinkedIn before they contact you, And LinkedIn recently introduced a feature specifically to help business owners: It added status updates to Company pages, so you can now update your LinkedIn followers about your company’s products and services – all for free!
LinkedIn is considered a social networking site for professionals. It helps to facilitate growth of networking connections online and build business contacts.
Here’s are some tips on ways to use LinkedIn to boost your business:
1. Develop a strong personal profile page. You’ll need a personal profile before you can create a LinkedIn page for your company.
A completed profile gets up to seven times more views than a skimpy one, according to LinkedIn. The site will prompt you to fill in more information, so don’t feel like you have to do it all in one go.
2. Create your business page. it’s extremely important to establish your company presence on LinkedIn as well as your personal profile. Click on the "Companies" tab on LinkedIn’s upper navigation bar and you’ll be taken to a page where you can either search for companies or add your face painting business.
3. Collect recommendations. Both your personal and company pages have places for people to make recommendations about doing business with you and share their experiences.
4. Update your status at least once a week. LinkedIn personal profiles and business pages have update functions, which are similar to status updates on Facebook. You can use them to post brief company-news updates, There is a LinkedIn app that you can download via Apple and Android making it easier to update your status on the go .
5. Join and participate in LinkedIn groups there is a fabulous group on LinkedIn that is called - Professional Face Painters, this is a great way to network with other face painters from around the world.
You can find us on LinkedIn here - http://www.linkedin.com/profile/view?id=175238517&trk=nav_responsive_tab_profile
If you have any questions about this blog post or need help with LinkedIn, call or email us we will help in any way we can
Google + has been the hot topic this week, so we have chosen this as our weekly blog topic, use these tips to get started on Google + its free and WILL benefit your business as a face and body painter.
Has your business set up a Google+ page?
Google + is a must!
· It’s like Facebook: On Facebook, people can “like” your business. That allows your business’ page updates to have a shot at getting into readers’ timelines.
People can do that on Google+ too; it just involves adding your business page to a “circle.” This similarity may help people feel more comfortable trying a new platform.
· But it’s not Facebook: Facebook does weird things with the information on pages. But Google wants the information to be found, so it uses Google+ to impact search results.
· It’s easier for your customers to share your posts than on Facebook: Like Twitter, Google+ has made sharing much more targeted for your customers. If you post something about a new type of face painting design you have painted, they have the ability to share it with only their friends who are interested in face painting.
Tips for Google +
Promote Your Business Page Everywhere
One of the best ways to get people to follow your Google+ business page is to let them know you have one! In addition to putting the link in your email footer and on all of your other social media pages, you can add a badge to your site.
Adding a badge to your site allows people to circle your business without having to go over to Google+.
Getting people to circle you is crucial. Being in more people’s circles, or having more Google+ followers, improves your position on regular Google searches.
And at this point, businesses can’t circle people until people have circled them first! You’ll want to be aggressive in telling people about your Google+ page so you’ll be able to share with them too.
Only interesting posts will keep you there. Unfortunately, interesting is defined by your customers. Here are some tips to make your posts interesting:
Find us on Google + Here :https://plus.google.com/u/0/+Thefacepaintingshopsales/about , add us to your circles and we will be sure to add you right back.
We are pleased to announce that we now have taken delivery of Global Colours paints and glitter gels.
We have the full range of paints, including the pearls and neons, and also the full range of the amazing glitter gels, the gels are 36ml and come with a non clogging tip, they are also fast drying, making them the perfect choice to finish off childrens and adults face painting designs with a bit of bling.
Image is everything....
In my quest to help every face painter in the business, I am going to be writing a weekly blog with tips to help you grow your business.
Photographs – I see thousands of amazing images that face painters have painted every week; these would look so much more professional had they been photographed in a different way. We are all guilty of taking pictures on our mobile phones but these are not always the best quality for print /web and graphic use, therefore making our images look not as professional as we would hope they would.
We have teamed up with the super talented photographer Martin Higgs to help you with some tips and tricks that you can use at home or on the job to take pictures of your work and also to give you an amazing opportunity to work with a professional photographer shoot your work for your websites.
On Monday March 3rd we are offering face painting artists to come along to the shop with your models, paint them in the studio and be professionally photographed by Martin, and have your digital images for you full use, this will be happening from 10am - 3pm, and can include full body paints, to painted children - whatever you feel you want to paint to promote your business. The costs for this will be £30.00, please call the shop on 01375 768773 top pay your £15.00 deposit, the balance will be payable on the day. This will be a great chance for all face painters to get some amazing images in a complete studio set by a professional photographer.
Here are Martins top tips for taking pictures:
Photography is all about light. So even if you are taking images with your camera phone it's really important. Taking images under daylight near a window is a good start. But avoid bright sunlight. An overcast day is ideal as you'll end up with nice soft even light
Taking images indoors with artificial light is always more difficult. Flash and indoor lighting can be harsh and may produce odd colours in your images.
Take time to find a good angle for your face. Don't get the camera too close or your features will may be distorted.
If you can place something plain in the background your image may benefit from a less cluttered look.
Ladies and Gents, we are super excited to be hosting Wiser Oner workshops, on the 13th and 14th of April, Day one is 1 day wildstyle Graffiti £100 - Day two is fine art/optical illusion body painting £100. £50 deposit is to be paid to book your space - the rest payable on the day - Don't pass up this amazing chance to learn from a great artist.
If you book both days the price is : £180.00
Please send your deposit via Paypal to : email@example.com including the date and class you would like to take also add ESSEX to this message. If you have any questions please call us at the shop on 01375768773