Stencils are lifesavers. You know this. They’re the best way to beat a queue, get a design on a squirmy child AND they look incredibly effective when done right. No, they’re not ‘cheating’, no they’re not ‘the easy way out’ and no, they’re not ‘simple to use’ (who hasn’t overloaded their sponge and dabbed on a watery mess? I know I have.)
Quick guide to using stencils;
Use an almost-dry sponge, it has to have the least amount of water on it, otherwise you know what happens – the water runs everywhere….and no stencil pattern.
Use quick tapping motions, don’t overdo it!
Peel the stencil away carefully.
The stickier the paint the better, some brands just don’t work well and are tricky to use.
So what stencils should you have in your kit? Because I’m an on-the-job working face painter I need to paint a lot of young children fast. The best stencils are designs that you just can’t do quickly on a squirmy 4 year old. Think footballs and superhero logos. Done on the arm is even better, they love being able to see them and you can knock out a ‘tattoo’ in seconds. If you want to get more creative the tyre stencil is good for gore and sfx. Mermaid and reptile scales are essential, large and small. Any geometric pattern is great for adding texture over a one stroke for grown up eye designs. Graffiti Eyes by Leah Selley is perfect for this. Your stencil can be a main feature if you prefer; the Frankenstein is one of my most popular and can be glammed up with glitter or smothered in fresh scratch.
The stencils I’m looking forward to trying are the new Oooh bar stencils, designed by Clayton James from Marvellous Masks. They’re circular so crowns and crescent eye design stencilling will be so much easier. Keep a lookout for a review of these in a future blog.
What stencils do you swear by? Any tips? Leave a comment, I'd love to hear from you.
My Top 5 Tips To Dealing with Difficult Customers
By Jane Harding
Hello everyone! Welcome back... who saw my ‘Pennywise’ tutorial on The Face Painting Shop YouTube Channel? Did you like it? I hope you found it helpful. If you haven’t seen it, ‘Go check it out!’
Today, it’s all about those dreaded difficult customers!
We’ve all been there, doing our best and still we seem unable to please some people. First off, let me tell you, sometimes you can try everything… including the tips I am going to share now and it still won’t be enough!
I say, do your best and then ‘Let These One’s Go’, don’t dwell on one person’s bad experience. If you have provided the best customer service possible and they are still not happy, it’s probably more about them than you… move on!
So what do I know about dealing with difficult people?
Well, in my former life/career, I spent almost 20 years working for the Local Authority and can safely say I have had my fair share of ‘Difficult’ Customers/Clients (whatever you want to call them).
IMO, there is nothing harder than working with/engaging/building relationships/and changing the behaviour of people that didn’t want you there in the first place! I have been trained to my back teeth in every counselling approach, lone working practices, dealing with aggressive people, managing risky behaviours etc. etc. So, I would say I have some knowledge on the subject.
Ultimately, it all comes back to good customer service, being fair and professional.
Here we go…
MY 5 TOP TIPS TO DEALING WITH DIFFICULT CUSTOMERS
(Could also translate to ‘difficult situations’)
The thing I find most common in “difficult customers”, is their need to be listened to. Just listen to them, let them get out what they need to say and then try replying with something like, “I hear what you’re saying”, or “I’m sorry to hear that”… keep in mind; you are not agreeing with them, you are just acknowledging their feelings. On a psychological level, just by doing this, they will feel you are taking them seriously and that’s all most people want. Especially when people get agitated and angry, these simple sentences can help to calm things down. STAYING CALM is probably the most important thing you can do. It’s very easy to rise to (or ‘mirror’) another person’s emotional level, but think of this in reverse. If you remain calm, they are far more likely to ‘mirror’ your emotional level and meet you back down there, and subsequently becoming much easier to manage.
2. FIND OUT WHAT THEY WANT
Customers that complain, tend to be angry and want to let you know about it. So, once you have LISTENED, don’t be tempted to be defensive or begin to offer explanations (they will only see this as excuses) and it’s most likely going to just escalate to an argument. It takes two to tango! Instead, get straight to the point… try saying something like, “I’m sorry to hear that you are unhappy with……., What would you like to see happen now?”, A question such as this in itself will appease most people, this is because you are showing that you have listened and that you are indicating your intent to make it right. I have always found that 9/10 people will say, “I don’t want anything!”….. NOTHING?! That’s what you’ll be thinking. After all that, they don’t want anything!! They literally just needed to vent, and whether you agree with them or not, ask yourself, ‘Is it worth getting into this argument?’. The damage they could do to your business if you decide to give a counter argument is much more damaging than your need to have your say.
The way I look at it is; my business is everything to me. This person is a customer (also important), BUT they are not someone I hold dear to my heart, so it doesn’t matter if they have a different opinion to me or if they think I am wrong… I know I am right and I am going to protect my business first and foremost.
Oh… and that 1/10 person… well, they will tell you what they want! Maybe they want a discount or refund? At this point I would use one of my counselling techniques, which in a nut shell would be as follows. Paraphrase everything they have just told you into something short and sweet like, “I am hearing you’re not happy because..… and you would like…..”. (It’s very important to start that sentence with “I”) This helps on two levels, one, you are proving you have listened and taken on board everything they said, two, they will think you are considering their request.
Now that doesn’t mean I am going to give them what they want, that would depend on a lot of things; i.e. What the issue was, was I in the wrong, do they have a point and what are they asking for? If I was actually in the wrong, hypothetically let’s say I double booked them and couldn’t get cover. Personally I would give them a full refund and apologise profusely! I might ask if there was anything else I could do to put my mistake right… id consider a discount for their next party or possibly offer to provide a 1 hour face painting experience for the birthday boy/girl and their siblings if the children were very upset or disappointed.
However; If it was a customer kicking off because I refused to paint a child under 3 at their party and their friend was upset, I would apologise (for the upset) but advise, unfortunately I am not in a position to offer a discount, as I have already provided the service I was booked for and calmly point out, that I can see they ticked the box on the booking form to say they had read my full T&Cs and that they do clearly state my policy on age restrictions.
Or, if there was another issue not covered by my T&Cs, I may offer a partial refund, if I felt this would prevent any escalation or negative impact on my business.
3. BITE YOUR TONGUE!
This is much easier said than done, but ultimately this is business… when you think of it in those terms you are less likely to take what people say personally. It’s when things are taken personally that we are most likely to react defensively. Your first instinct should be to protect your business and you do this by providing excellent customer service. So avoid at all costs, engaging in an argument with a customer, even if they never book you again. Who knows who might be watching or hear what’s happening. This is how bad reputations start, even if you were absolutely in the right, it won’t look that way from a distance. I stand by the fact that ‘word of mouth’ is your best source of advertising, so present yourself in a professional manner at all times.
4. CHANGE YOUR MINDSET
You may feel what I am encouraging you to do is ‘panda’ to people or ‘let them get away with treating you badly’, but I am really not, I reiterate, its business, try to shift your mind set to see it as ‘managing a situation,’ rather than the former. Here’s an analogy for you; if a child is having a temper tantrum because they have been told ‘no’, implementing ‘planned ignoring’ is the best behaviour management strategy and it’s important to remember, you are not ignoring the child; you are ignoring the behaviour! If the behaviour receives the desired response, the behaviour will continue. If the behaviour does not receive the desired response, the behaviour will cease. It’s the same thing here, you won’t get anywhere arguing back, or giving explanations/”excuses”… you need to be the bigger person, let it go and ‘Manage the situation’.
5. STICK TO YOUR GUNS!
I know what you are thinking, and you’re right, it’s not ALL about letting things go; it’s actually the age old saying of ‘choose your battles wisely’. Some battles you won’t win, so there’s no point escalating it out of all proportions, let them go. BUT sometimes we have to stick to our guns, i.e. for Health & Safety reasons! Let me tell you a story;
Once I was working at a PPF event when a grandad brought his grandson (6-7yrs) up to my chair. He climbed up; all appeared well, he had a big floppy fringe so I proceeded to put a hair band in his hair as he wanted Spiderman. As I did this, I revealed a forehead full of crusty chicken pox! You know it… my stomach dropped… I was going to have to turn this child away and possibly really upset him. But that’s life!
To give you the best example I can, here’s the basic transcript of what happened;
Me: Oh! Have you had Chickenpox?
Me: Aww, I’m so sorry but that means I can’t paint you today.
(The child didn’t appear bothered at all)
Grandad: (In quite a stern tone) Well he’s ok now, he had them last week, they’re dried up!
Me: (In a calm tone) Yes, I see that, but unfortunately that doesn’t change my policy, I’m sorry about that, but I can’t paint him today.
Grandad: (In a defensive tone) They aren’t even contagious now, they are dried, he’ll be fine.
Me: (Still the same calm tone) Yes, I appreciate they’re most likely not contagious, I’m aware they are most contagious before the spots even develop. But unfortunately I am not in a position to put another child at risk or contaminate my kit.
(At this point I notice the people waiting in line start to pay attention and I began to feel the pressure to just back down and paint him, thinking they probably think I am being ridiculous!)
Grandad: (Very sternly, said something along the lines of) Well he’s going to be upset because he wants to be Spiderman
(yep, he tried to guilt me into backing down!)
Me: (to the little boy) I am so sorry I can’t paint you today, but I will be here again another day, so next time I’ll paint you to be anything you want.
(In all honestly the boy didn’t look the least bit bothered!)
Grandad: (whilst taking the boy down, in a frustrated tone) Come on… she won’t paint you and then continued to grumble as they walked away.
As he did, the next child’s grandad came right up to my face and said, “Well Done”. He went on to say he thought the other man had been very naughty asking me to paint his child, he also said had I have backed down they would have left the line… he took my business card.
In all honesty I believe if I had reacted to this situation by snapping back, being overly defensive or used a different tone of voice, this would have gone on much longer, the man would have caused more of a scene, people would have most likely left the queue and the man probably would have complained to the manager of the event I was at.
As it was, he left without a fuss and someone took my business card.
They are my 5 top tips! I hope it’s helped and that you managed to stick with me and reach this point! If you have any questions or examples of your own, then please leave them in the comments below.
Finally – I have just launched my own YouTube Channel, so please head over and SUBSCRIBE if you would like to see me paint, so some FX Makeup and offer more tips & tricks. Thanks guys!
Let’s talk about Instagram, Part One
When I first wrote this, it came to about 3 and a half thousand words, and even I couldn’t be bothered with reading it, so I have split it into 2 parts. This ‘part’ is going to talk about getting started with instagram and how to overcome that pesky little algorithm, and part 2 will talk about Instagram business tools and tips.
Important information to include on your page
There are a few things you should think about including on your profile to make yourself more searchable, visible, and to make it easier for your audience to understand you and your business. The user name should be your business/trading name, or the closest thing to it if the one you want has already been taken (possibly something to think about if you are just starting up and haven’t decided a business/trading name yet!)
Have your location on your profile! If not the specific village, then your nearest town or city. This, again, makes you more searchable, and will help you market to people in your area, and also gives you a higher chance of popping up on the explore page for that area. You only get a limited number of characters for your information, so use them wisely! Use the space to tell people who you are and what it is you do. You can include your email and mobile number as direct links, so don’t waste those precious characters! The same goes for your website (and if you don’t have a website, that should also be next on your to do list!) It’s where people will go to find more information about what you do if they’re not quite ready to get in touch with you. People might want to book you directly through Instagram, but I find people use it to get an idea for what I do first, or it’s where they ‘find’ me.
The Algorithm (as I understand it)
Once upon a time, Instagram (and Facebook) used to show you everything everyone posted in chronological order, but not anymore! It shows you content it thinks you want to see, and therefore shows your followers what it thinks they want to see. This is based on engagement, which is when we like or comment on someones post, click on their profile, click on their website or any other interaction. If we don’t engage with someones content, it will stop showing it to us. If you get a low rate of engagement on a post, next time you post, instagram is less likely to show as many people, the ones who don’t engage with your content, your post. The more people engage with your content, the more other people will also see your content. Have you ever noticed on facebook that when your friends likes something from a group you don’t follow or a post from someone you aren’t friends with you see it? It’s vey similar with instagram. This is really important to take into consideration when you post content and when you interact with other accounts.
What to post
It’s really important to have a separate profile for your business and a separate profile for personal photo’s, you need to keep your business profile relevant to your business! (more on this in part 2!)
To maximise your use of instagram, you need to post good quality images, and have good quality engagements, it’s quality over quantity! If you’re a frequent poster, you’re posts are likely to have a lower rate of engagement and therefore you will have a lower ‘reach’ (the amount of profiles that see your post). Personally, I also unfollow people who post too often, I need variety in my newsfeed! If you post several photo’s in a short amount of time, the first photos you posted will get lost, and your posts will each have a lower rate of engagement which will result in a lower subsequent reach (those grid photo’s you can post look great from your profile but can have a huge negative impact on your engagement and reach!). You will get a much better engagement by spreading your content out, and taking more time over your captions and hashtags (and it means you can save photo’s for those quiet patches too! As much as you don’t want to post too often, you need to maintain a presence)
Before you take a picture of that perfect butterfly face paint you just did, take a minute to think about the image. If it’s really sunny, make sure the person is facing the right way so the sun doesn’t cast a shadow over their face and they’re not squinting, and if you’re indoors, try to take the picture facing a window so you can make the most of natural light. Also try to make sure there isn’t too much background clutter, the focus needs to be your beautiful work, (instagram actually decreases the reach of ‘busy’ photo’s) . The back camera on your phone is fine, and if you have a DSLR and have time to use it then great! Just try not to use your front facing phone camera. It can produce really grainy images that might not perform so well on social media, and you might not want to use for your website.
What to include in your post
This is just as important as the quality of your image. If you don’t caption and don’t hashtag your posts, no-one is going to see it! And if no one see’s it, you get lower engagement, and lower reach and lower engagement and blah blah blah. Engage with your audience. Tell them what you painted, ask them if they like it, ask them if they’ve made their minds up about what they’re going as for halloween! And hashtag! You get up to 30 hashtags per post, so use them and use them wisely. Hashtag something relevant to your post, don’t hashtag something completely unrelated just because it’s a really popular hashtag. It can come across as spammy, and your post can get lost in a sea of other posts and won’t have as high a reach.
“But Mazz, I don’t know how to hashtag?!?”. Ok. So when you are typing in the caption box, on the keyboard, at the bottom right of the screen there is a little #. Click this and then type your hashtag next to it, but you have to type it all as one word. If you put a space, it only recognises what you have put before the space , for example, if I posted a butterfly face paint, I would tag #butterflyfacepaint not #butterfly face paint, it would only register the word butterfly. If you’re not sure what to hashtag, what you can do (what I often do) is look at posts in your newsfeed that are performing well and see what those people have hash tagged, as long as it’s relevant of course.
Don’t forgot to also add the location to the image. As I said earlier, this will make you more visible to other people in your area. You can actually click on the location (on a posted image, not in editing mode) and see all of the other posts that have been tagged with that location and surrounding areas. You can then engage with other people in that location, which will in turn increase engagement with your posts.
Engaging with other accounts
Engagement makes the social media world go round! On my ‘The_pixie_tribe’ page I follow other face painters, and a few other related accounts. This is because I want to see images that inspire me, and because this is the best way I can support other artists. Short of just giving anyone any money, the best thing we can do for each other is regularly engage with each others posts. This helps boost our reach to the other people who follow us, but also helps us to reach our target clients by increasing our exposure under the hashtags and location tags, and gives you a higher chance of reaching the explore page.
It’s really important to support the painty community, but you also want to be engaging with your local community and potential clients. Click on that location button on your posts and have a snoop at what people in your local area are posting, comment on the cute pictures of their dogs and that delicious looking cake they made! They will wonder who you are and click on your profile. Boom. Potential new client. If your painting at a PPF or birthday party and handing out business cards, and one of those people follows you, follow them back, and engage with their posts!
Don’t forget to check your inbox!
Yes, that’s right, people can slide into your dm’s without you even noticing! When someone you are connected to on instagram messages you, you will get a notification, and a little red dot on the paper aeroplane in the top right of your newsfeed. But when someone you don’t know messages you, you won’t get a notification, you won’t get a little red dot, and if you don’t actively check that paper aeroplane, you won’t know that you have a message request waiting for your approval. I have missed potential bookings and photoshoots from this before, and it’s infuriating because this is where messages from your potential clients (and potential repeat clients!) are going to end up. I check mine every day now, and no I don’t have a dm every time I check, but I would rather check and not have any messages than not check for like a week or a month and miss out on a booking.
It’s ok to lose followers
Well, you can’t force someone to be interested in what you do, but that’s not the main reason you will gain and lose followers. A lot of Instagram accounts are fake, or spam, or managed by robots. You will probably notice a lot of accounts called ‘get more likes’ or ‘instagram followers’ etc etc will follow you. There might not be a real person behind that account, it exists solely to gain as many followers as it can. You will also get people following you in the hopes that you follow them back, before they unfollow you to build their numbers. You can get apps that tell you how many followers you have that you follow back, how many people you are following that follow you back, show you all your new followers, and show you all the people that unfollow you, and then should you wish, you can unfollow them on the spot. It can be a useful way of analysing what kind of accounts are following/unfollowing you, wether its clients, other small businesses or just spam accounts
I hope you’ve found this post useful. I know social media can be a bit of a minefield, but it really is so important to our businesses, it’s often our first point of contact with a client. Part 2 will focus more on the business tools and extra features. If you have any specific questions on that, please let me know in the comments here so I can incorporate them! Equally any other questions or topics you want covering, please do leave a comment!
If you are coming to our christmas party please make sure that you grab a free ticket from this link - https://www.eventbrite.co.uk/e/the-face-painting-shop-christmas-party-tickets-51959407988
Hi everyone! By the time you read this you are probably in the midst of the Halloween madness, knee deep in latex and fake blood! I hope it’s a lucrative period for you all, and look forward to seeing the amazing faces that you have all created!
This week I am going to talk hygiene. Everyone has their own ideas about what best practice means for them, and as there is no actual official rule on what we should and should not be doing when it comes to working, it is ultimately up to each individual painter what way they choose to do things. I will freely admit that it’s a bug bear of mine, and as such, my practices may seem extreme to others, but for me, it is about taking all reasonable steps to minimise the risk of cross contamination, and reduce the chances of being the reason that someone becomes unwell or suffers a reaction from work that I have carried out. People are covered in germs and bacteria, none more so than children, so it’s not possible to completely eliminate this from face painting, and that’s not the aim here. The aim is to reduce any risk as much as is practically possible, while still being able to work fast, and efficiently, and doing what you feel is right for your business.
Let’s start with your kit in general. I deep clean my kit after every day’s work. For me, this involves wiping over every paint surface, container, cup, stencils and poofer etc, giving my brushes a good clean and machine washing my sponges. I use a fresh towel and tablecloth for each job. It really doesn’t take that long... maybe 30 minutes on average, and for me, it’s crucial that I arrive at every job with a clean kit. I have had many parents / clients comment that they are pleased to see that my kit is clean, and this is one of the things that sticks in client’s minds and makes them remember you when it comes to booking entertainment for their next event. We have all seen photos of horror-kits online, or in real life, and it genuinely baffles me that any parent would allow their child to be painted by products that look so unsanitary. It’s also about taking pride in your work, your working environment and your tools. I love my kit. I invest heavily in it, and I want to look after it – my livelihood depends on it after all!
Did you know that all of the paint products that we use have a limited shelf life once opened? For most paints, this is 12 months. After this time, they should not be used. You can find this information on the label as shown below. While our paints do contain antibacterial agents, these are designed to delay any mould growth in damp paint, and do not kill viruses / prevent cross contamination. After 12 months, these agents will not be providing the protection from mould growth that they previously would have, and therefore the paint is likely to be less sanitary than before. I’ve talked about repotting before, and mentioned that I keep a note of all batch numbers and expiry dates. If you repot your paints, it’s a really good idea to do this, so that you can keep track of what expires and when.
Jane posted a fab blog post recently about how to clean your brushes between gigs, so I’m not going to talk much about that, and will instead focus on on the job hygiene practices. Face painting water gets mucky. There is really nothing that we can do to eliminate that due to the amazing array of pigments in our paints, but there are easy steps that can be taken to ensure that your brushes stay as clean as possible during a job. Rule one… never leave your brushes standing in water. It damages the bristles, the ferrule, and it leads to cracking flaky paint on the handles... never a good look, and a perfect breeding ground for nasties. Personally, I operate a 3 cup system, and while it took a little getting used to at first, it works well for me now, and doesn’t slow me down at all. The first cup contains water, and is used as a first rinse. The aim here is to get as much paint as possible out of the brush. The second cup contains water, and a brush sanitiser. I use Brush Bath by Silly Farm, which is 100% organic and smells divine. You only need to add a few drops to the water, so it lasts for ages and it will not damage your brushes. My third cup contains only water, and is only used to rinse after the second cup, or to load a fresh brush. I can work a long and busy job, and the water in this cup stays clean throughout as it is never used for a painty brush.
So...the great sponge debate! There are two very different schools of thought on this. Lots of painters use a ‘one sponge per colour’ system, where the same sponge is used to apply paint to lots of faces, before being washed. Alternatively, others use a ‘one sponge per face’ system meaning that sponges are not used on more than one face before being washed. Personally, the idea of sponge sharing doesn’t sit well with me. While I am sure that no one is painting over open gaping wounds, or visible infections, it is important to remember that the majority of infections are contagious before they are symptomatic, so there is usually no way of spotting that someone is brewing up something you don’t want to share! Also, just because it hasn’t happened, doesn’t mean that it never will, and if you are ever in a situation where a client has raised concerns about infection or reactions, you need to be able to prove that you work as safely as you possibly can. I want to minimise any risk of cross contamination and therefore I can’t get past the knowledge that I could be passing cold sores, conjunctivitis, impetigo, chicken pox or God knows what else, along a line of little people. Also, I don’t want those things in my paint, or on my hands if I can avoid it! I have loads of sponges, (I tend to cut regular face painting sponges in half which instantly doubles my stock!) and I have 2 mesh bags – one for clean, one for dirty. My sponges come out of one, are used, and go into the other, where they stay until I wash them after the job along with my towels and tablecloth. I add a laundry disinfectant to the load to ensure that they are squeaky clean before being reused. Interestingly, I have noticed that reusing sponges seems to be more common in the US than the UK, and can only assume that this is because there are a number of high profile American painters who do so. Again… this is a decision that only you can make, but it is important that you research both techniques before deciding what you are happy with. I have had parents comment that they are pleased to see that I do not reuse sponges, and that alone is a good enough reason for me to have a single use policy. Clients notice more than just the end result of our work! Any professional face and body painting organisation that I could find all have a ‘clean sponge per face’ criterion in their working guidelines, including FACE – The International Face Painting Association. There are also some regions within the UK where individual councils have constructed a policy on safe face painting practices and again, any that I could find online all stated that sponges should not be used on multiple faces. Some countries like Canada have super strict rules on face painting that mean that even brushes cannot be reused without being ‘properly’ cleaned.
It’s not just the kids who are walking buckets of bacteria… we are too! Our own personal hygiene is important also, and where possible, I always wash my hands before setting up my kit. I carry antibacterial hand gel to use between faces, and (now that I’ve mostly ditched my baby wipes thanks to Nat’s campaign) I have a clean cloth for my hands. I can be a kind of messy painter, especially on long and busy jobs and I think it looks bad to be painting and handling face, brushes and sponges with painty hands, so a quick wipe between faces really helps.
People see messy and think dirty. While your table itself is unlikely to get dirty during a job, it may (if you are anything like me) become untidy during a busy gig. Don’t be afraid to take a few minutes to do a quick tidy. I usually allow the next person into the chair and tell them that I am just going to have a quick tidy up. I’ve never had anyone complain about that, and it’s good that your clients see that you are making sure that everything is clean for them.
So there you have it. It’s pretty simple! Start with a clean kit, take steps to keep it clean and safe on the job, and clean properly when you are done, and you shouldn’t go too wrong. If you wouldn’t accept it from a MUA working on your face, then it’s not ok to expect your clients to accept it from you! If you are interested in reading some more opinions and experience about hygiene, I posted a poll in the Face Painting Shop Tips & Tricks group on Facebook which has had over 200 inputs from other painters on how they manage cross contamination risks. It always good to see what other painters are doing and why, so feel free to have a read and add your own comments!
Kit Essentials-cake paints
This week I thought I would continue my ‘kit essentials’ series and talk about my essential cake paints to take on a face paint job.This is pretty much all the cake paints I’ll take on a general paint job, but if I have a themed event I adjust my kit accordingly. I don’t like to take much more paint than this out with me as I use a lot of rainbow and split cakes, and it also helps keep set up and break down times to a minimum.
So this is my set up of my cake paints. They always come out in that order, and then they go back in the bag in this order! I keep the black and white next to the water and arrange them in colour order going away from the water with UV’s on top.
DFX White: Ok, so I’ve tried a fair few whites, and for me, this one comes out on top. I use it for both linework and spongeing on the job. HOWEVER for private appointments,I prefer to use white or very pale foundation (The Stargazer one is fine). It feels much nicer on the skin and takes paint well on top, and won’t sweat off as easily as a painted base.
DFX Black: This is my go to black for on the job. It’s great for line work, and blends out really nicely, and, like the white, I have tried several other blacks, and have come back to this one. However I am yet to come across a matter black than Mehron Paradise Black, which I use a lot for body painting, and for things like skulls and zombies on private bookings where you want more than just linework.
DFX Metallic Silver: Ok, if I’m honest, I don’t use this a lot, but it is useful to have a silver in your kit. I use it for the odd bit of outlining, or if someone wants a robot or something, but mostly, it’s there incase I need to mix it with a flat colour to make it shimmery.
Superstar Glitter Gold: This is such a beautiful colour. I love the softness of Superstar paints, and I love the pigmentation! I have tried a couple of other golds, but since I came across the Superstar Glitter Gold, I haven’t gone back to any other gold paint for face painting.
Global Pearl Baby Blue: This is such a great colour! It makes such a great blue tiger (combined with Cameleon Victorious) as well as the base for my galaxy design, and is great for outlining things like butterflies.
One-Stroke Skeletal Unicorn step-by-step
Updating my one-stroke unicorn for the spooky season. I picked some unusual colour choices to show up against my black practice board but I actually quite like the colourful undead unicorn(??). The head is Global Fun Stroke Kalahari and the hair is Global Fun Stroke Moscow.
-Next you want to layer a row of little U strokes up towards those ears. These will make the vertebrae.
-The head shape is the trickiest part of unicorns. Starting with your brush square on to the ears you just created. The stroke for the front of the head is a very long flat S shape with a curve at the end for the muzzle. Don’t be discouraged if you don’t get it straight away, using one-stroke is practicing until it’s muscle-memory. Practice on paper if you don’t have a practice board (although I really recommend the Sally Anne Lynch ones, I have 5).
-Finish the head by starting where the last stroke ended and curve it up to back between those ears. There may be a gap between these two strokes but you can fill it in with one corner of your brush later.
-The jaw is just two “Comma” strokes. Flip your brush so the colours are inverted for the second one.
-This is where I filled in the gaps in the head and at the top of the neck.
-The horn is a series of decreasing little U strokes stacked on each other from the base. Horns can really go wrong and either look like the poo swirl emoji (too short) or phallic (too round at the tip). Have a firm hand on your customers head and use your pinky finger as a prop if you’re comfortable.
-For the hair I like to use a one stroke loaded dagger brush. Move the brush in long back and forth waves.
-I also use the dagger brush upside down to detail the hair with the tip. This is also great for tiger whiskers.
-Final details with a number 1 brush in black and white. The eye socket is really far on horses, also they only have a few teeth at the front and a few right at the back of the jaw. The nasal socket is just a V. Highlighting the horn really helps it stand out and look professional. Use the same sort of stroke for segmenting a snake body.
There you have it. One Skeletal Unicorn. Hope this helps diversify your designs this Halloween season.
Rosemary Black x
Diversifying Your Business: running workshops
This week’s blog will talk you through how to earn money through diversifying your business; in particular, teaching children’s face painting workshops.
Kids love to be painted but they love painting themselves even more. From the 4 year old who instantly becomes Hulk with a muddy-green, watery face to the quiet pre-teen, carefully creating her festival design, face painting is magical to children, especially for those who aren’t encouraged or able to get painty or glittery at home.
If you choose to run a learn to face paint workshop I guarantee places will fill. Here is my guide to making your sessions a success, based on my own experience and my training as a Primary teacher. Choose the best time for your workshop. After school and weekends are too busy for most families and the Christmas holidays are already an expensive time of year. Half terms and Summer holidays are perfect.Keep the sessions short, children finish activities at different speeds and you don’t want kids sitting bored for half an hour. Have extra activities for early finishers.Make a list of rules and email them to the parent or carer so they all know the expectations regarding health and safety, allergies, behaviour etc.
Make sure you have enough resources – kids like to gouge their way through your paints. I use snazaroo rounds cut in half and joined together with another colour to make cheap, effective rainbow cakes. Don’t throw away any of your old face painting brushes, give them a new lease of life – make sure kids have access to a flat and a round and maybe a petal brush too. Sponges, water pots, towels for spillages and that’s your lot. If you want to ramp it up a bit grab some glitter guns, stencils and bio chunky glitter.
If you’re teaching older children, teens and adults, the Training Tried and Tested boards by Sally-Ann Lynch are perfect. Younger children like to take their work home with them so cut up large squares of baking parchment and draw felt tip faces on.
Keep your teaching pacey and simple but have stretching tasks for the more able.
Invest in sturdy stand up bathroom mirrors so they can paint their own faces if they want to.
Consider making up some mini kits that the children can take home.
You can make up little samples of the products used in the workshop so they can practise their new skills. For Halloween my mini kits contain samples of wax, blood, zombie skin and siliglass. Charge for these, they’re not freebies! Wrapping a bow around the box them makes them attractive too. If you use business cards, pop one in each kit.
If the workshops are profitable why not offer ‘family’ facepaint workshops, gore and sfx or teen only sessions? Above all else have fun, enjoy helping others and don’t forget to take lots of photos to use for Marketing, you’ll want to do it all again next holiday…
Is this something you already do? Leave a comment and share your top tips and experiences, I’d love to hear from you.
FACE PAINTING BY JONI
Hello everyone! By now I’m sure you are all in full swing preparing for the Halloween madness to begin. I know that Halloween is a crazy time of year for the girls in the shop too and that they are all working flat out to get orders out to you all! For those of you who don’t know, The Face Painting shop is the brainchild of Nathalie Farmer, and this week, I have interviewed Nathalie about the journey so far, plans for the future and everything in between.
So Nathalie… where did it all start? Were you a jobbing face painter in your past life?
“Well, it all really started back at college when I was 17. I was a media makeup student, and when I finished my course, I started body painting and doing special effects work. I quickly realised that there was good money in face painting, so I added that into the mix too.
Do you still paint?
“Yes! Not as much as I probably should though. I mainly paint when I’m teaching, and at Halloween. I tend to do more SFX work now.”
When did you decide to start the shop?
“Two words…. BAD BACK! I was doing so much face painting work that my back started to give me big problems, so I needed to reduce the work and therefore find something to boost my income. It started as an online shop, which quickly grew into a monster… all from my dining room at home! We were running online for around 18 months before I decided to open the shop in Essex.”
Was that a scary step for you?
“Not me! Everyone else thought I was crazy and 99% of people tried to talk me out of it. Luckily, I’m very stubborn so I didn’t actually listen to any of them!”
So what was your vision when you first started out? Did you ever imagine that the business would grow the way it has?
“That’s a hard one! Honestly, I never really looked too far into the future. I took every day as it came, but it was definitely a lot harder than I thought it would be. I think my main vision was a one stop shop… I didn’t take into consideration how much work that involved and what that actually meant all that time ago.”
What are your goals for the business in the next 5 years? Any new ventures up your sleeve?
“Oooh… goals… YES! Ventures… YES! And that’s as much as you are getting from me on that one!”
2018 has been a big year for you with the launch of your new company, Eleven16, providing studio space and top quality training for face, body and hair artists... How has that been going?
“Great guns! We have been so busy in the studio. We had Heather Green teaching there last week, her first time in the new studios! We also have plans for more international instructors for 2019 so watch this space. The next plan for the studio is AirCon... it was seriously hot up there all summer!”
Where did the name for the studio come from?
“It’s my son’s birthday, reversed!”
Do you have any plans to open some new branches or will you always be an Essex shop? (Hint, hint…ahem NORTHERNIRELAND...ahem)
“I have been asked this question so many times! Being a bit of a control freak, it would be really hard for me to have another shop that I couldn’t give 100% as I do with the shop now. Having said that, I would love to open another in the future one… Maybe Northern Ireland!?”
The Face Painting shop has won a lot of awards. What do you attribute that to?
“I think that the awards come when they can see our dedication and passion.”
So what do you love most about your job?
“Oooh, definitely working with my team. I have an amazing team around me and that is crucial to our success.”
Would you change anything about it if you could?
“Haha.. Should I answer that honestly? The one thing I would change would be having an outgoing email only. No incoming emails!”
I get that! I think that’s part of why the business has been so successful though. You are very ‘present’ and active on social media
“Absolutely. I have a love-hate relationship with social media. There have been times when it’s driven me to tears, and other times where it has made me laugh until I cried. It is a ’must’ in business though, so I have to suck up the back times and move on. I think it is very important for me to be involved at all levels. I even unblocked the toilet this morning!
How many hours do you work in an average week?
“Around 55, including working at home and in the shop or studio.”
So what do you think makes a successful painter?
“A successful painter needs to be memorable, and have a great website. I always say that a client will remember you, more than the perfect butterfly you painted with all the extras. It’s about more than just the standard of your painting.”
What are the 3 top selling products from The Face Painting Shop’s range?
“The Face Painting Shop pink tip brushes, DFX white 90g and Global one stroke Palettes!”
This is a hard one, given that you know every colour of every brand of paint out there, but black and white aside, what is your single favourite colour of paint?
“Global Dark Blue! It’s got me out of some scrapes before!”
In your opinion, what would you say is the best brand for bases / sponging, and the best brand for line work?
“I have two! Superstar for metallic, and Global for flat colours, and for line work!”
Ok, some quick-fire random questions for you! What is your biggest fear?
Your most useless talent?
“I actually have no idea!”
Your biggest pet peeve?
“Definitely bad manners… I hate bad manners!”
Any annoying habits?
If you could live anywhere in the world where would it be, and why?
“Ooooh this is a hard one. I’d love to live in a tropical country near the sea so I could go diving every day!”
I loved your recent diving photos! Is diving something you have always done?
“Yes! I love it. I feel at peace when I’m diving. My love for the ocean has always been huge.”
What else do you like to do in your spare time?
“I don’t have much! I love to take my son, Ronnie, clay pigeon shooting. It’s something he really loves to do. On occasions… go down the pub and get more than drunk!”
You and Ronnie seem to have a great relationship!
“Oh we are very tight. We always have been! I think it helps that he is super laid back”
What was the last thing that you googled?
What was the last photo that you took on your phone?
“A unicorn cup! Not mine… unfortunately!”
(At this point in the interview, my 9 year old joined me and asked some questions of her own!)
If you opened a themed hotel, what would the theme be and what would the rooms look like?
“Good question Ruby! It would have to be a mermaid hotel... Everywhere would look like it does under the ocean!”
Describe yourself in 5 words…
“Driven, passionate, Eccentric, Loyal, and eatstoomanycarbs lol!
What’s the best joke you know?
“Hahahah… I’m actually really crap at jokes! I don’t know any!”
What were you like as a child, and what did you want to be when you grew up?
“Angelic obviously… actually I was very stubborn and defiant. I wanted to be a vet but quickly realised that I didn’t have the brain power! (Bad DNA!)”
What advice would you give to your younger self?
“Carry on doing what you are doing! I wouldn’t change a single thing. I’ve made some crappy choices in my life so far, but that’s all part of who I am today.”
“What’s your favourite food?
And your tipple of choice?
“Pink Gin, Brandy or Pernod!”
What charity do you most support?
“This is an easy one for me… Kidney Research. My son Ronnie only has one kidney, and that is in his pelvis. I also support Macmillan.”
What is your current favourite TV show?
“Keeping up with the Kardashians!”
And one final question… What single piece of advice do you think that beginners and seasoned pros alike can benefit from?
“Get a great website! I often see painters saying that they are struggling to find work yet they don’t have a website and are relying on Facebook for jobs. Sometimes the best painters in the world are actually terrible business people. It’s a hard balance to find!”
That’s all from Nathalie, but I have some more interviews, with more industry big names coming up soon, so stay tuned! Thanks for reading and good luck for the Halloween Madness!